Posts Tagged ‘unfiltered’

…but don’t get lost in there

June 4, 2008

I wanted to briefly follow up on yesterday’s post because I get the feeling sometimes that the people instigating and taking part in the social media debates that have become ubiquitous on FriendFeed are unaware of exactly what it is they are participating in.

It is a rare thing to be able to watch a large group change, grow and work through a concept in real time. Many times paradigm shifts can occur at such a slow rate that it is only after they have taken hold that you realize what just took place. I believe we are in the midst of such a shift right now.

It is unlikely that the general public has ever heard of any of the key players. It is also unlikely that they realize that one of the central characteristics of the change underway is that anyone can become part of the process anytime they wish, from anywhere.

Unfortunately, it will not always be this way – but that doesn’t matter. In fact, I would go so far as to say that, technically, services like FriendFeed or Twitter don’t matter either. In my eyes it’s not the interface that is going to impact our world in such a dramatic way, it’s the foundational concepts they are built on. (I am going to follow this post up with some thoughts about why those concepts are so revolutionary, what benefits they will bring and what we will lose along the way)

The eventual death of unfiltered, unfettered social media as we know it right now has been predicted clearly through thoughtful posts like this and this. As much as I wish it were untrue they are right, human nature dictates that a service like FriendFeed will never be widely adopted in its current form.

In a few years, with rare exception, very few of the individuals who are currently central players in many of the discussions taking place on FriendFeed or Twitter will have gained any wide notoriety than they have today (Maybe Scoble will have become the web’s official talk show host by then – sorry couldn’t resist). Social media applications will be scaled down, repackaged and users will enjoy the ability to instantly share and communicate with a vastly smaller universe of individuals with similar interests.

In the meantime I plan on enjoying the ability to interact with an unfiltered universe of individuals who, whether they know it or not, share one thing in common: they are all, in some way great or small, helping shape one of the most powerful shifts in communication in all of history.